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Article

Open Access

Sale of the Crown of Beer: A Study Based on the Strategy Tripod of Mike Peng

Author(s)

José G. Vargas-Hernandez, Noé Rene Luna Plascencia

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DOI:10.17265/2159-5526/2015.10.009

Affiliation(s)

University of Guadalajara, Mexico

ABSTRACT

The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in Mexico with the highest market share) through analysis of the annual reports of the company. The analysis will be supported under three main theories: theory of industry, theory of resources and capabilities, and ultimately theory of institutions. The paper concludes with a compilation and analysis of information giving rise to answer the question why Grupo Modelo sold? And if have you had a positive result in the acquisition of Grupo Modelo by the company ABI? The answer is yes. The sale price of the shares by Grupo Modelo was very high and it received an award of 30% over the closing price of the shares of the C series in 2012. So it was a good sale regarding previous observations.

KEYWORDS

Acquisitions, institutions, industry, strategies, resources

Cite this paper

Sociology Study, October 2015, Vol. 5, No. 10, 817-824

References

Annual Report Grupo Modelo. 2013. Mexican Stock Exchange. Recovered on May 17, 2015. Retrieved (http://www. bmv.com.mx/infoanua/infoanua_524226_2013_1.pdf).

Arteaga, R. 2013. “Producers Go After the ‘Crown’ of Craft Beer.” Forbes (Mexico, business), December 17. Retrieved May 15, 2015 (http://www.forbes.com.mx/productores-van- por-la-corona-de-la-cerveza-artesanal/).

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