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Article

Open Access

The Influence of Culture and Customs on International Business Communications

Author(s)

Kenneth Shaw

Full-Text PDF Download XML 1219 Views

DOI:10.17265/1537-1506/2015.09.003

Affiliation(s)

Kenneth Shaw, Ph.D., associate professor, Department of Management and Marketing, State University of New York at Oswego, New York, USA.

ABSTRACT

This paper discusses culture. Scholars have not been able to agree on a definition of culture but most include values and norms as components of their definition. Intercultural communication is vital that skill managers must possess in order to effectively do business in foreign countries. Hofstede’s theory of national cultural dimensions is employed to provide a framework for defining intercultural communication. Subsequently, several countries are examined using Hofstede’s scoring system for cultural dimensions. This is followed by a discussion of ways to achieve intercultural competence.

KEYWORDS

culture, values, norms, intercultural communication, power distance, collectivism, individualism, masculinity, femininity, uncertainty avoidance, short-term versus long term orientation, indulgence, restraint

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