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Article

Open Access

Evaluation of CSR Performance of Sudanese Telecommunication Companies: A Case Study

Author(s)

Ahmed Zain Elabdin Ahmed

Full-Text PDF Download XML 2386 Views

DOI:10.17265/2328-2185/2016.02.003

Affiliation(s)

Ahmed Zain Elabdin Ahmed, Ph.D., College of Business Administration, AUST-Fujairah Campus, Fujairah, UAE.

ABSTRACT

Corporate social responsibility (CSR) has received a lot of attention in the last few decades, from the economic responsibility to generate profits, to the discretionary responsibility to meet extra activities that society finds desirable. Companies are under pressure from the stakeholders to engage in the line of social, environmental, and economical responsibilities. Until now, no research has been conducted on CSR performance using a dataset from the telecommunication industry in Sudan. Hence, this paper has investigated the strategic importance of CSR in a Sudan telecommunication company (Sudatel). In doing so, the paper has sought to understand whether the concept of CSR programs is featured in the company’s culture and strategic plans or whether the management of the company is highly committed to CSR programs. Telecommunication companies are expanding in economic size. Considered as the largest industry in the world in terms of employment and the fastest growing area in business, there are many social and economic benefits and opportunities that can be created through investment in the telecommunication infrastructure, which has the potential to enhance sustainable development, especially for developing countries. To investigate this problem, a qualitative case study methodology is used to collect and analyze the data. Results indicate that the CSR concept is part of the company’s strategic plan and given high commitment from the top management.

KEYWORDS

corporate social responsibility (CSR), telecommunication industry, Sudatel Company, Sudan

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