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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Skopos theory and translating strategies of cultural elements in tourism texts
Author(s)
MA Jing, REN Su-zhen
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DOI:10.17265/1539-8072/2008.09.006
Affiliation(s)
Foreign Language Department, Qingdao University of Science and Technology, Qingdao 266001, China
ABSTRACT
Tourism texts (shortened as TT) have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.
KEYWORDS
tourism texts (TT); cultural elements; Skopos theory; translating strategies
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