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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Foreign Market Entry Strategies
Author(s)
Kenneth Shaw
Full-Text PDF
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DOI:10.17265/1537-1514/2015.08.002
Affiliation(s)
Kenneth Shaw, Ph.D., associate professor, Department of Management and Marketing, State University of New York at Oswego, USA.
ABSTRACT
This paper discusses issues surrounding foreign market entry. Initially, the paper attempts to determine why and how a company makes a decision to enter a foreign market. Then there is a discussion of the timing and scale of entry which must be considered. Next is a discussion of government resources and organizations that can assist in entry decisions. Modes of entry are then examined followed by three case studies in foreign market entry.
KEYWORDS
foreign market entry, timing, scale, government resources, international business, US Export Import Bank
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References
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