The Learning Process: A Tourist Visitor to the National Museum

This paper aims to develop an understanding of the undergraduate students’ learning by applying Kolb’s (1984) learning concepts and theories. This research aims: (1) to study the visitors’ learning experience; (2) to compare the learning process of visitors; and (3) to design learning process development for the visitors of the Phra Pathom Chedi National Museum. The quantitative methodology was used for data collection. The population was focused on group samplings of 300 participants and the selection method was a non-probability and purposive sampling. The research instrument was the structured questionnaire. Descriptive statistics, T-test, F-test (one-way analysis of variance (ANOVA)), and regression analysis were used for data analysis. According to the first objective, the study revealed that most of visitors were female, at the age of 19 years old, had a bachelor degree, and had income less than 5,000 baht. Their learning levels at the Phra Pathom Chedi National Museum were high. According to the second objective, the study found that there was no correlation between gender and income to the visitors’ learning process related to the theoretical four learning processes which are: (1) before learning; (2) learning behavior; (3) while learning; and (4) the best ways of learning that create the most understanding. However, age and education varied the level of visitors’ learning process. According to the third objective regarding the four models of learning process development design, the study presented that: (1) For the accommodators, the visitors should be male, at a young age, and have a bachelor degree; (2) For the divergers, the visitors should be at a young age and have a bachelor degree; (3) For the convergers, the visitors should be at a young age, have a bachelor degree, and not with high income; and (4) For the assimilators, the visitors should be at a young age, have a bachelor degree, and with high income. 

Hinton, M. (1998). The Victoria and Albert Museum silver galleries II: Learning style and interpretation preference in the
discovery area. Museum Management and Curatorship, 17(3), 253-294.
Kolb, D. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, New Jersey,
NJ: Prentice-Hall.
Kolb, D. (1985). LSI learning-style inventory. Boston: McBer & Company, Traning Resources Group.
National Museum. (2013). National museum statstics. Office of Archaeology and National Museum, Fune Arts Department.
Bangkok: Thailand.
Osgood, C. E., Suci, G., & Tannenbaum, P. (1957). The measurement of meaning. Urbana, IL: University of Illiois Press.
Pavlov, I. P. (1927). Conditioned reflexese: An investigation of the physiological activitiy of the cerebral cortex. London: Oxford
University Press.
Skinner, B. F. (1938). The behavior of organisms: An experimental analysis. Oxford, England: Appleton-Century.
Yamane, T. (1973). Satatistics: An introductory analysis (3rd ed.). New York, NY: Harper and Row Publication.