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Article
Author(s)
Aleksandrs Judins
Full-Text PDF
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DOI:10.17265/1537-1506/2014.01.006
Affiliation(s)
Aleksandrs Judins, MBA, The Manchester Metropolitan University; Managing Director at SIA Esmeralda Immobilien.
ABSTRACT
The present research paper is dedicated to the analysis of the impact of nationalisation on Corporate Social Responsibility (CSR) Policy in Citadele bank (formerly Parex) and Corporate Responsibility (CR) study of the Latvian banking sector. The goal is to analyse the notion of nationalisation, the history of Citadele bank, and to scrutinise CSR policy and its aspects. Research aim is to explore the impact of CSR activities implemented by Citadele on customers’ views after the nationalisation of the bank. The research methodology involves the analysis of the existing theoretical literature and a quantitative research method-survey conducted by an international research agency. The article also explores CSR activities of commercial banks in Latvia by applying the comparative method of research.
KEYWORDS
Corporate Social Responsibility (CSR), nationalisation, Banking industry, Parex, Citadele, Latvia, analysis, survey
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