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Article

Open Access

Factors Affecting Investment Amongst Kenyan Footballers: A Study of Selected Footballers in Kenya

Author(s)

Ohaya Oscar Otieno, George Misigah, Carolyne Kinyanjui

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DOI:10.17265/2328-7144/2014.06.002

Affiliation(s)

Ohaya Oscar Otieno, assistant lecturer, Department of Accounting Finance and Management Science, Egerton University, Nakuru, Kenya.
George Misigah, assistant lecture, Department of Accounting Finance and Management Science, Egerton University, Nakuru, Kenya.
Carolyne Kinyanjui, Assistant Administrator, Jomo Kenyatta University of Agriculture and Technology, Nakuru, Kenya.

ABSTRACT

The main objective of the paper is to examine the factors that influence investment initiatives amongst Kenyan footballers who are locally based. Descriptive research design was used for the research. The population of the study comprised of the players in the Kenyan premier league teams with players on contract. Stratification was done and each stratum a simple random sample was used to select the sample of 94 respondents. The research instrument for collection of data was a questionnaire. The significance test was carried out using F-statistics to compare the means in various variables that yielded no difference in the different variables tested. Coefficient of correlation was used to test the degrees of correlation on the variables which generally resulted in all positive correlations but with different degrees. Generally, the findings were that there is a low financial literacy among the Kenyan footballers, peer and parental had great influence on the investment attitude of the footballers. There is a need to provide extra knowledge on financial matters to the Kenyan football players, the Kenyan football clubs and the stakeholders. Efforts should be done to increase football players’ participation in the management on personal finances. Immediate measure to incorporate all stakeholders and professionals is used to initiate education and training to football players in Kenya on personal financial matters to help them invest in long-term steady income generating projects.

KEYWORDS

financial literacy, investment, financial management

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