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What Are the Attractiveness Factors That Influence the Choice of a Tourist Destination—A Study of Brazilian Tourist Consumer



Author(s)

Laerte Gil Nicaretta Oliani
George Bedinelli Rossi
Viviane Chunques Gervasoni

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DOI:10.17265/1537-1506/2011.04.005

Universidade São Caetano do Sul, São Paulo, Brazil
Escola Superior de Propaganda e Marketing, São Paulo, Brasil Universidade de São Paulo, São Paulo, Brasil
Universidade São Caetano do Sul, São Paulo, Brasil

This paper results from an exploratory investigation regarding the tourist consumer behavior identifying which attractiveness factors from tourist destination define tourist consumer capacity and have importance in his choice. In this investigation, a model elaborated based on a detailed situational analysis considering different aspects related with offering and demand that compose the tourist activity dimensions, such as infra structure, tourism potential, geographical factors, climate, economy, cultural and environmental resources public policies and sustainability was adopted. The competitive environment also was analyzed, once tourists have different destinations to their disposal which is attracted for destinations that offer optimum value and the greatest number of benefits. To reach the proposed objectives, an exploratory research through in depth personal interviews with 20 individuals was carried on using snow ball technique aims to identify the possible factors of attractiveness and related degree of importance of each of these possible factors in the tourist consumer behavior. After that, a confirmatory research was conducted with 150 individuals. The sampling process was done using convenience sample and data which were collected between November and December, 2009, through direct proportionally survey divided between man and woman.

attractiveness factors, tourist cluster, tourist choice, tourist destination, sustainability