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“The Day of the Doctor”: A Case Study
Courtney C. Bliss
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DOI:10.17265/2160-6579/2025.06.005
Bowling Green State University, Bowling Green, China
For over 50 years, the British science fiction television series Doctor Who has been taking its audience on journeys through time and space. It has also been spreading around the world, gaining new audiences and new fans wherever it lands. Here I look at how Doctor Who has used spreadable media, as defined in Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green, throughout its production run. I focus on how it culminates in the year-long celebration of the 50th anniversary of the series premiere, which is celebrated by the largest global simulcast to date, reaching over 90 countries at once.
Doctor Who, British television, science fiction, sci-fi, BBC, popular culture, spreadable media, social media, fans, fandom, international, cross-platform, multi-media