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Study on Digital Publishing Value Chain in AIGC Era



Author(s)

YU Lu

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DOI:10.17265/2160-6579/2025.06.004

University of Shanghai for Science and Technology, Shanghai, China

With the breakthrough of technology and the innovation of business models, the digital publishing value chain is undergoing continuous evolution. In recent years, the application of AI (artificial intelligence) technology, particularly generative AI technology in content production processes, has made content organization, dissemination, and even creation more intelligent and efficient. This has resulted in an unprecedented impact on the digital publishing industry which relies on knowledge production and service provision, leading to a comprehensive and profound influence on the digital publishing value chain. The digital publishing industry should capitalize on the opportunities presented by the Artificial Intelligence Generated Content (AIGC) technology and leverage AIGC technology to facilitate industrial transformation and upgrading, and achieve high-quality development of the industrial value chain.

AIGC, digital publishing industry, value chain, value activity