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Scene Integration: Logical Framework and Practical Exploration of Online Ideological and Political Communication—Based on the Investigation of the Bilibili Account of the Central Committee of the Communist Youth League of China



Author(s)

ZHANG Kaixiang, WANG Xinxue

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DOI:10.17265/2161-623X/2025.07.004

University of Shanghai for Science and Technology, Shanghai, China

Technological updates and iterations drive the innovative development of ideological and political education. By adopting the logic framework of scenario theory, we can avoid abstract universal analysis and subtle text interpretation. In the field of online ideological and political education, a scenario serves as a “perceptual medium”, a specific field that connects people with other things. In practical applications, it manifests in three aspects: first, technology as the pre-scenario of scenario presentation; second, education as the mid-scenario of scenario reproduction; and third, social interaction as the post-scenario of scenario co-occurrence. The integration and interaction of these three aspects constitute the lifeblood of online ideological and political education and provide a theoretical framework for future practical exploration.

scenario, online education, media technology, ideological and political education

ZHANG Kaixiang, WANG Xinxue. (2025). Scene Integration: Logical Framework and Practical Exploration of Online Ideological and Political Communication—Based on the Investigation of the Bilibili Account of the Central Committee of the Communist Youth League of China. US-China Education Review A, July 2025, Vol. 15, No. 7, 503-509.