A Study on Bilingual Linguistic Landscapes in Leshan Under the Background of Urban Internationalization

As a key node on the Southern Silk Road, an important city in the Chengdu-Chongqing Economic Circle, and the only city in Sichuan Province titled “World Heritage Site Inscribed Both for Its Cultural and Natural Values”, internationalization is an inevitable direction for Leshan’s urban development. However, research indicates that the lack of an internationalized linguistic environment has become a hindering factor. Based on a detailed analysis of the current state of “Chinese-English bilingual linguistic landscapes” in Leshan, this paper also proposes recommendations for enhancing the city’s international image from the perspective of bilingual linguistic landscape construction.

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