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Article
Affiliation(s)

Johannes Gutenberg University of Mainz,Germany

ABSTRACT

Media and Information Literacy (MIL) is one of the most important topics in today’s mediatized world. Under the leadership of United Nations Educational, Scientific and Cultural Organization (UNESCO), many international organizations in the world, as foreign donors, annually announce many projects and grants for the promotion and development of the field of MIL in the countries of the world. One of the main actors of this movement is DW Akademie with different media and MIL projects several countries of the world. This research paper delves into the role of DW Akademie’s MIL model in shaping a media-savvy generation. The study explores the theoretical underpinnings and practical applications of Deutsche Welle(DW)Akademie’s MIL model, analysing its effectiveness in fostering media literacy skills. The research employs a multi-faceted approach, incorporating case studies to assess the model’s impact across diverse demographics. The paper also considers the model’s alignment with global educational policies and proposes recommendations for its integration into broader frameworks. By investigating DW Akademie’s MIL model, this research contributes to the ongoing discourse on media literacy education, providing valuable insights for educators, policymakers, and researchers. The findings offer a nuanced understanding of the model’s position in cultivating a media-savvy generation poised to navigate the complexities of the information age.

KEYWORDS

Mediaand Information Literacy (MIL), DW Akademieinternational projects, a strategic model,MIL personae,media literacy skills

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