C-J Translation Strategies of Network New Words Under the Communicative Translation

In recent years, network new words have entered the public’s field of vision and been widely used in daily life, becoming an important part of social life, and their significance and influence are expanding. Japanese translation of network new words cannot only introduce China’s network culture to Japanese readers, but also make Japanese readers know more about China. Therefore, the translation of network new words is an extremely important part in today’s translation work. At the communicative level, it also has distinctive features, that is, metaphor and pun. Network new words have a high degree of difficulty in translation. It is necessary not only to deal with the original words, sentence information, and cultural background information accurately at the communicative level, but also to make the readers of the target language understand the hidden meanings. The author introduces Newmark’s communicative translation theory, which is the most widely used in semantic translation and communicative translation, into the C-J translation of network new words, and takes the column “New Words and Internet Language” in People’s China, the only original Japanese monthly published in Beijing, as an example to explore the application of communicative translation theory in the C-J translation of network new words and the translation strategies of network new words.

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