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Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers
CHEN Dai-yao
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DOI:10.17265/2159-5836/2024.04.008
Shenzhen Polytechnic University, Shenzhen, China
With the vigorous development of consumer culture in today’s society, various types of food packaging also appear in front of consumers in different forms. There are very big differences in food packaging in terms of shape, color, style and other aspects of information transmission, which have the most direct impact on the audience’s food consumption needs. Driven by the consumption-oriented society, food packaging has shown very obvious comprehensive characteristics, is significantly interdisciplinary, and has close connections with other disciplines. This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.
packaging design, food design, consumer psychology
Journal of Literature and Art Studies, April 2024, Vol. 14, No. 4, 306-309
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