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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
LUO Yi, ZHOU Jing
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DOI:10.17265/2159-5836/2024.04.005
Wuhan University of Technology, Wuhan, China
The national image is a comprehensive concept with a distinct political feature, including the international image presented to the outside world, and also encompassing the national identity of the people. With the development of globalization, international cultural communication has become a crucial part of shaping the national image, and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era. Based on Forceville’s multimodal metaphor theory, this paper examines the metaphorical phenomena contained in the performance and their functions, effects, and purposes in the construction of the national image. It is found that there are many scenes, images, and narratives in the opening ceremony, including war metaphor, competition metaphor, personification metaphor, and other conceptual metaphors. The focus of this paper is on multimodal metaphor in a broad sense, mainly encompassing auditory and visual modes. Through the use of these multimodal metaphors, the opening ceremony of the Winter Olympics builds an image of a vibrant, peace-loving, and responsible country, which not only demonstrates China’s cultural self-confidence, but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.
multimodal metaphor, national image, Olympic Winter Games Opening Ceremony
Journal of Literature and Art Studies, April 2024, Vol. 14, No. 4, 290-294
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