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Affiliation(s)

Rosario Castellanos University, CDMX, Mexico

ABSTRACT

Educational innovation consists of the implementation of teaching strategies with the interaction of technology applied to teaching, in addition to constant training of teachers, which are fundamental axes to achieve this, of course the main axis in this process is the students, and with this in mind, the Rosario Castellanos University updates its teaching methods in hybridity, with multimodal semiotics in the degree in Communication Sciences, and little by little obtains notable results such as reflexivity, critical thinking, and discourse analysis in the media, in their students.

KEYWORDS

educational innovation, hybriduality, multimodal semiotics, analysis of written discourse

Cite this paper

Sergio González Núñez. (2024). Innovation in the Generic Competence of Reflective and Critical Communication, Derived From the Implementation of Multimodal Semiotics as a Didactic, in Communication Sciences Degree. US-China Education Review A, March 2024, Vol. 14, No. 3, 191-199.

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