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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Siqi Li
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DOI:10.17265/2160-6579/2023.03.002
Affiliation(s)
University of Glasgow, Glasgow, UK
ABSTRACT
This paper focuses on media consumption, especially Chinese-language media consumption, among Chinese people living in the UK within the current global media landscape. This research project employs an explanatory sequential mixed-methods approach, utilizing a questionnaire survey, focus groups, and semi-structured in-depth interviews to gather both quantitative and qualitative data. The findings indicate that Chinese people in the UK predominantly consume media through social platforms on mobile devices. Notably, their approach to accessing news reflects a trend of independent choice driven by personal information preferences. This study suggests that shifts in the media consumption of Chinese individuals in the UK are influenced by changing media environments in China, and their media habits evolve as they gradually adapt to the host society. While Chinese-language media offer platforms for Chinese individuals in the UK to create virtual communities to meet various needs, this research argues that while it may help them adapt to the host society more quickly, it does not necessarily encourage full integration.
KEYWORDS
Media consumption, Chinese people in the UK, Chinese-language media, Chinese diaspora, New media
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