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Article
The Dissemination of Chinese Tea Culture Based on Encoding/Decoding Theory
Author(s)
TAN Hao, XIANYU Jing
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DOI:10.17265/2160-6579/2023.01.005
Affiliation(s)
Beijing Union University, Beijing, China
ABSTRACT
Tea has a history of thousands of years in China and it plays an important role in the working-life and daily life of people. Tea culture rich in connotation is an important part of Chinese traditional culture, and its existence and development are also of great significance to the diversified development of world culture. Based on Stuart Hall’s encoding/decoding theory, this paper analyzes the problems in the spreading of Chinese tea in and out of the country and provides solutions from the perspective of encoding, communication, and decoding. It is expected to provide a reference for the domestic and international dissemination of Chinese tea culture.
KEYWORDS
tea culture, encoding, decoding, communication
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