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Affiliation(s)

State University of Zanzibar, Kilimani, Zanzibar

ABSTRACT

This article explores the social transformation on account of surveillance conception preoccupied through the technology diffusion thanks to the Web 2.0 novel features. The new mediation abstracts the social provisions into radical customs of surveillance. It primes the supposition of socialization hitherto to transpire the scrutiny of the mutual rehearses of vertical and horizontal surveillance. Hence, the ultimate conversion keeps on through self-exposition notion in views of social interaction which so far posit the question of the privacy and public boundary owing to the hypothetical undue freedom of self-expression through Web 2.0. Thus, this paper examines the Surveillance Society in a comprehensive scope of the social structure vis-à-vis the ideas of generational submission towards social transformation. Using the dichotomy of digital revolutions, the Digital “Natives” are classified as typically addicted digital consumptions bearing the community outlooks, while Digital “Immigrants” persist in semi obedience along with the traditional adherence. Ultimately, the Panopticon conceptualizes the certainty of social surveillance by dint of proliferation of information flows keen on social conducts automated in both online and offline paths through technological appliances.

KEYWORDS

generational divide, new mediation, self-expression and exposition, social transformation, Surveillance Society, Web 2.0

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