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Article
Affiliation(s)

Beijing Institute of Graphic Communication, Beijing, China

ABSTRACT

An important carrier of excellent Chinese traditional culture is the classic book, and university students carry the important responsibility of promoting Chinese excellent traditional culture and propagating cultural confidence. The serious reading of classical texts is an important way for university students to learn traditional culture, which has the advantages of professionalism and systematization. At the present stage, university students lack the awareness and action to read the classics, and the time for serious reading is very limited. The genre, subject matter, and extent of IP development are important factors that affect the in-depth reading of the classic metatext.

KEYWORDS

traditional culture, Chinese traditional culture, university students, reading ability

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