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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Ali Raza
Ain Bemisal Alavi
Ahsan ul Haque Shaikh
Yusra Memon, Maham Memon
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DOI:10.17265/2328-2185/2023.01.004
Affiliation(s)
KBSAS University of Sindh, Naushahro Feroze Campus, Pakistan
Bath SPA University, Ras-al-Khaima, UAE
University of Sindh, Jamshoro, Pakistan
KBSAS University of Sindh, Naushahro Feroze Campus, Pakistan
ABSTRACT
Tik-Tok is a famous entertainment and art creation app that is used all around the world, which enables everyone to make short video clip ranging from 30 seconds to 1 minute and which is published and shared with family, friends, and public. This app is downloaded about 1.5 billion times with 800 million users all around the world, Tik-Tok users from China, India, USA, Russia, and Turkey are at the top. This paper explores the usage of Tik-Tok under the pandemic COVID-19 and how does it impact on personal, academic, and social life of youngsters and teenagers in Turkey. We collected primary data by using questionnaires from four big provinces: Istanbul, Ankara, Izmir, and Antalya (mainly top tourist provinces), 500 samples were collected by using convenience sampling method, data collected in between 1 April 2021 to 2 May 2021, data analyzed by Multiple ANOVA, three times simple regression was used to explore the impact of Tik-Tok on personal, academic, and social life separately, furthermore correlation test was also applied to show strength among variables. Results indicate statistical significance (p < 0.01) which supports the hypotheses.
KEYWORDS
COVID-19, Tik-Tok, personal life, academic life, social life
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