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Affiliation(s)

Northwest University, Xi’an, China

ABSTRACT

The Daming Palace site has an important status and far-reaching influence as a national critical cultural relics protection unit and world cultural heritage. Likewise, as a 5A tourist attraction, it has a unique tourist attraction. By studying the strategy of improving the tourism experience of the Daming Palace ruins, analyzing the current situation of the utilization of cultural tourism resources and the existing problems, and proposing corresponding solutions, we can contribute to the improvement and enhancement of the tourism experience of the Daming Palace ruins in the future.

KEYWORDS

the Daming Palace site, cultural tourism resources, strategy research

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