Research on the Dissemination of the Internet Buzzword “破防” From the Perspective of Memetics

This paper analyzes the Internet buzzwords from the perspective of memetics, and explains the replication and transmission process of the word “破防” in the Internet buzzwords according to the meme cycle theory proposed by Heylighen. By discussing the process of assimilation, retention, expression, and transmission of the word “破防”, the pragmatic value of it as a strong meme is analyzed, such as economy, fashionability, and novelty, so as to further understand the meme.

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