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Article
Produced for Export, But Sold Domestically: China’s Use of External Publicity at Home
Author(s)
Yao Bowen
Full-Text PDF XML 298 Views
DOI:10.17265/1548-6591/2022.02.004
Affiliation(s)
National University of Singapore, Singapore
ABSTRACT
This paper is intended to answer one question: Why China is following an increasingly strident diplomatic approach over recent years, despite its apparent damage to the international image of China? I have proposed a new model in studying the relationship between China’s diplomacy and domestic governance, namely the produced for export, but sold domestically (PESD) mode, which is characterized by the use of external publicity primarily targeted on foreign audience in China’s domestic publicity and governance. By exploring the three important bases for the existence of the mode in China regarding politics, ideology, and organization, the paper seeks to present the reasoning behind the Chinese leadership. With all previous analysis, the paper then attempts to examine the policy effects and challenges of the PESD mode. Through the study on PESD, we are able to have a better understanding on both China’s diplomatic style and domestic governance.
KEYWORDS
Chinese diplomacy, publicity, domestic governance, Chinese nationalism
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