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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
LUO Wenjie
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DOI:10.17265/2159-5542/2022.07.003
The Chinese University of Hong Kong, Hong Kong, China
In recent years, under the guidance of the national “all-for-one tourism” and “integration of culture and tourism” development policies, humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry. In 2013, China promulgated the National Tourism and Leisure Outline (2013-2020), which boosted the development of tourism and leisure consumption of urban and rural residents. In 2016, the State Council issued the “Several Opinions on Further Promoting the Construction of New Urbanization”, which clearly stated that it is necessary to “accelerate the cultivation of characteristic small towns”. The construction of small towns (blocks) led by the integration of culture and tourism has gradually become a new driving force for local economic development. In 2020, the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance. Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities. Therefore, this article takes Shenzhen Nantou Ancient City as the research area, and uses literature review, questionnaire survey, and statistical survey methods (SPSS.25 and PLS.3.0) to obtain relevant literature and data and describe them. Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks, product combination, accessibility, the sense of place identification, recreational intentions, and experience quality, diagnose and discover tourism from them, discover the problems existing on the supply side of tourism object, and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks. Finally, this paper tests 10 hypotheses and draws research conclusions: (1) Cultural authenticity has positive impact on recreational intention, place identification, and experience quality in humanistic leisure tourism. (2) Tourism product combination has positive impact on recreational intention and experience quality. (3) Accessibility can affect recreational intention and experience quality in a positive way. (4) Place identification can affect recreational intention in a positive way. (5) Experience quality has positive impact on recreational intention and place identification.
humanistic leisure tourism,
cultural authenticity, place identification, experience quality, tourism
product combination, recreation intention, accessibility, Shenzhen Nantou Ancient
City
Psychology Research, July 2022, Vol. 12, No. 7, 450-479
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