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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
An Analysis of Cultural Differences and Brand Name’s Translation
Author(s)
LI Fan, LENG Binbin
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DOI:10.17265/2328-2177/2022.02.001
Affiliation(s)
University of Shanghai for Science and Technology,Shanghai,China
ABSTRACT
With the development of society and economy, the trend of economic globalization has become unavoidable. The competition of the global trend is acute. A good brand name is vital for building the necessary bond between an organization and its consumers. The paper aims to analyze a large number of brand names and their influences, coupled with the cultural differences, translation theories, and business value. Then conclude some effective brand names translation principles and techniques to help enterprises to promote their products.
KEYWORDS
cultural differences, brand name translation, translation principle of brand
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