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Article
A GPS-Based Digital Dynamics Study of the Rugby World Cup 2019 Spectators
Author(s)
Masamichi Aihara1, Koki Sakai2 and Kenji Ono2
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DOI:10.17265/2332-7839/2021.02.004
Affiliation(s)
1. Keidai Sports & Culture Center, Faculty of Human Sciences, Osaka University of Economics, Osaka 533-8533, Japan
2. Outing Research Institute, Tokyo 104-0033, Japan
ABSTRACT
This study’s dynamic survey of spectators at the HRS (Hanazono Rugby Stadium) in HOC (Higashi Osaka City) during the 2019 RWC (Rugby World Cup) tournament used location information big data to analyze nine items, including spectator attributes—60 min or more stay in HOC (excluding residents), more than 15 min stay in the HRS on match days (besides, the days before and after the match). To compare spectators, visitors to HOC during the matches were added to the target group. The results show that the RWC attracted a high number of male visitors aged 20, 40, and 50 years, mainly from the Kinki region, whose stopovers inside and outside the region were limited to Osaka City. Stopovers in tourist areas unrelated to the RWC were few, partly because it was possible to undertake a day trip solely to watch the game without any stopovers.
KEYWORDS
RWC, sports tourism, global positioning system, dynamic digital survey, positive and negative data.
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