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Article
Affiliation(s)

University of Shanghai for Science and Technology, Shanghai, China

ABSTRACT

American TV series are popular among young people in China due to their rich content and sophisticated production. On the other hand, some domestic TV series are often criticized by audiences in terms of plot and logic, and their broadcast effect is not ideal in overseas markets. How to improve the quality and reputation of domestic dramas and promote domestic dramas to go out has become a heat topic worth discussing. From the theory of high and low context culture, this paper analyzes the phenomenon and causes of intercultural communication of American TV series in China, aiming to provide suggestions for Chinese TV series to go global.

KEYWORDS

American TV series, high and low context culture, domestic drama

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References

Jin, Y. P., & Wang, R. (2014). 2012-2013 annual report on the development of China’s TV series foreign trade. Art Baijia, 30(4), 20.

Wang, Y. F. (2011). Analysis of the reasons for the popularity of American TV dramas. Jiannan Literature (Classic Educational Garden), (10), 321.

Yang, P. P. (2014). A successful example of cross-cultural communication. News Communication, (4), 146.

Ye, F. (2013). Looking at Sino-western cultural exchange from the “High and low context”. Journal of Shanxi University of Finance and Economics, 35(S1), 167-168.

Zhang, C. Y. (2019). “Stalks” in comedy in high and low context culture. Overseas English, (17), 168-169.

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