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Affiliation(s)

Hellenic Open University, Patras, Greece
Regional Tourism Organisation of West Macedonia, Hellenic Ministry of Tourism, West Macedonia, Greece
University of the Aegean, Chios, Greece
Hellenic Open University, Patras, Greece

ABSTRACT

Sharing Economy has arrived in Greece carrying on the experience of abroad and together with the so-called “good practices”, it still seems to be in a standstill. So, the “hosts” are multiplying day by day, the big hotel companies are not responding at the moment, and most studies end up with balanced use of the phenomenon. Main research objective of this paper is to examine the consequences of the COVID 19 pandemic to the Sharing Economy according to the perceptions of the owners. More precisely, the paper examines the characteristics of Thessaloniki’s tourism product and how they emerge more effectively through the Sharing Economy. In the city center there are more than 2,000 active properties. The present research uses a non-random sample as descriptive means. The “convenience sampling method” was addressed to participants with the above qualities whose contact details were known to the researchers. The research population is the active depositors on the Sharing platforms and/or the accommodation managers. Their contact details were found after research done at Sharing Economy platforms, internet sites, social media profiles and groups, and AirDNA data. To the authors’ best knowledge this is the first attempt that has been done in order to investigate the effects and the future of the Sharing Economy in the Municipality of Thessaloniki during the COVID 19 pandemic based on the views of the owners.

KEYWORDS

destination management, planning, Sharing Economy, decision making


Cite this paper

Journal of Tourism and Hospitality Management, Sep.-Oct. 2021, Vol. 9, No. 5, 275-287 doi: 10.17265/2328-2169/2021.05.003

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