The Media Images of Old Influencers on TikTok: A Multimodal Critical Discourse Analysis-David Publishing Company
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College of Foreign Languages and Cultures, Xiamen University, Fujian Xiamen, China, 361000


Drawing on the insights from multimodal critical discourse analysis, this study mainly focuses on two super-gerontic celebrities by selecting 60 videos to elucidate how their images are represented through linguistic (e.g., captions, and hashtags) and other semiotic resources (e.g., accessories, semiotic tools, and etc.). The findings suggest that images of the old celebrities are characterized as being attractive, wise, stylish, healthy and young, indicating that they are breaking up the stereotypical images of old people who are unattractive, dependent and senile. The phenomenon of old influencers making themselves visible on the social media suggests that they are moving towards successful aging with the backdrop of aging society in China. This present study suggests that multimodal construction of old celebrities can inform relevant practice to combat ageism in the media and helps to empower the old people in the media discourse. In doing so, the pedagogical implication of present study lies in its education about how we view aging in the aging society. 


media images, old influencers, multimodal critical discourse analysis, social media

Cite this paper

Journal of Literature and Art Studies, October 2021, Vol. 11, No. 10, 809-816


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