The Religious Tourism as a Competitive Advantage of the Prefecture of Pieria, Greece

The scope of the present paper is the research of whether the prefecture of Pieria comprises an attractive destination for religious tourism and pilgrimage. For this reason, the use of questionnaires takes place which aims to realizing if and to what extend this form of tourism comprises a comparative and competitive advantage for the prefecture of Pieria. The research method of this paper is the qualitative research and more specifically the use of questionnaires with 13 questions in total. The scope was to research whether the prefecture of Pieria is a religious-pilgrimage destination. The sample is comprised of 102 participants, being Greek residents originating from other Greek counties, the European Union, and Third World Countries. The requirement was for the participant to have visited the prefecture of Pieria. The independency test (x2) was used for checking the interconnections between the different factors, while at the same time an allocation of frequencies was conducted based on the study and presentation of frequency as much as relevant frequency. Due to the fact that, no other similar former researches have been conducted regarding religious tourism in Pieria, this research will be able to give some useful conclusions. These conclusions will lead us to more specialized knowledge on the tourism of the under study prefecture.

religious-pilgrimage tourism, competitive advantage, Pieria

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