Under Pressure: The Work in Brazilian Creative Industries and the New Era of Globalization

The aim of the article is to examine the work in Brazilian creative industries in the new era of globalization. The main argument indicates that creative professionals are increasingly encouraged to assume entrepreneurial skills. Although work in creative industries is typically characterized by expressive, intrinsically motivating, and autonomous content, socio-occupational conditions are typically unfavorable. The adverse work conditions of the Brazilian creative class, in the context of globalization, can be identified in precarious contracts, the lack of social guarantees, the management of fear and moral harassment, and the imposition of unattainable production goals on workers.