On the Internet Catchwords

Network catchwords refer to the popular words which occur almost synchronously on the network, and are popular both inside and outside the network with the occurrence of social events. Sometimes, they are also called “network thunder words” or “network hot words,” which belong to the network language. Network catchword is the most sensitive reflection of language system to social reality. It is not only a unique language phenomenon, but also a profound cultural phenomenon. The rapid spread of network catchwords has a certain role in promoting our current culture. Through the spread of network catchwords, many problems can be known and concerned by the public, thus effectively promoting the development of society. The spread of network catchwords has a certain impact on many social cultures, making it quickly disappear. Therefore, we should treat network catchwords dialectically with an inclusive attitude, and stick to our bottom line when using them.