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Affiliation(s)

School of Foreign Studies, South China Normal University, Guangzhou, China

ABSTRACT

The frequency of Russian media usage has been declining since 2018, but television is still the most popular medium in Russia. The rise of digital radio and television represents a mixed picture, in part because of political pressures, but the digital transition between federal and regional media is not synchronized; on the other hand, the Russian print media market has suffered from poor returns and high costs since 2012. Insufficient facilities with poor quality and lack of advertisement revenues have made it difficult for print media to survive. The government has provided financial subsidies for media, but it will still support economic independence of media. The government has strictly regulated foreign investments after 2014, which ensure the concentration of media ownership but reduced the media market’s competitiveness. Now the Russian government is adjusting policies, seeking ways to balance media market competition and retaining political control of media.

KEYWORDS

media market competition, political control of media, Russia

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