Analysis of the Impact of the Application of New Media Technology on the Values of College Students

The widespread use of new media technology has brought changes to the technological environment of ideological and political education in colleges and universities, mainly manifested in the quantification of information dissemination, the virtualization of interpersonal relationships, and the diversification of educational platforms. These are also subtly affecting the values of contemporary college students. The positive effects are mainly manifested in the cultivation of the awareness of “network democracy”, the enhancement of the subject consciousness, and the strengthening of the sense of openness. The negative effects are mainly manifested in the disorder of value orientation, low moral sentiment, self-ification of values, and weakening of national identity.