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Article
Impact of E-Promotion on Consumer Buying Behavior: A Case Study of Algeria
Author(s)
Leila Hedid, Boudi Abdessamad
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DOI:10.17265/1548-6583/2020.01.004
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ABSTRACT
The aim of this study is to know the role of online promotion tools in conducting behavior of the Algerian consumer in the district of Bechar, by reviewing its concept, characteristics and types and measuring its impact on the consumer in studying the intention of buying through Tools of Internet. A sample of Algerian consumers was collected in the district of Bechar, the sample size was 90 individuals distributed to mobile company Ooredoo The descriptive and analytical method was used to obtain statistical data by using a questionnaire and SPSS method for testing hypotheses of the study. The result was the statistical significance through the methods of promotion through Internet and the purchase of the Algerian consumer behavior in the district of Bechar towards the use of mobile services & offers to the operator Ooredoo.
KEYWORDS
service promotion tools, consumer purchasing behavior, E. promotion, electronic advertising, Internet
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