Article
Innovation in Technology and Organization as a Factor in the Development of Agribusiness
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DOI:10.17265/1537-1514/2018.06.002
Author(s)
Bojan Jokić, Sonja D. Radenković
Bojana Jokić
Affiliation(s)
College of Economics Peć-Leposavić, Leposavić, Kosovo
Academy for Business Economy, Belgrade, Serbia
ABSTRACT
The dynamism of the
environmental factors determines the permanent relativization of the existing
position of the company, which is why it is forced to constantly adjust its
size and internal configuration to the requirements imposed by the development
of social, technical, technological and market factors. In this way, the
enterprise fulfils the social justification of its existence and functioning.
The company can realize the aspiration to improve its position by any active
influence on environmental factors by appropriate response to challenges and
chances from the environment. As a result of this behaviour, the company comes to
the process of its growth and development. Growth of the company is the process
of increasing the size of the company and can manifest itself as an increase:
the number of employees, strength and installed capacity, total income, market
share, profits and the like. The process of growth of the company, as the
inevitable consequence of its tendency to improve its position, necessarily
leads to the diversification of the company’s activities, changes in its organizational structure,
and other adaptive changes.
KEYWORDS
agribusiness, grownth, strategy, technology
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