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A Strategic Analysis of Cineworld



Author(s)

ZHAO Shuang

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DOI:10.17265/1539-8080/2014.10.009

University of Kent, Canterbury, UK
Inner Mongolia University for the Nationalities, Tongliao, China

Cineworld cinemas Ltd. is one of the leading cinema groups in UK with an annual revenue of £348 million. This project is to carry out a strategic analysis for Cineworld. It will apply SPENT analysis, Porter’s Five Forces, and SWOT analysis to identify a strategic issue facing the Cineworld and then make appropriate recommendations on the future strategic plan of Cineworld Plc. The report will also present corporate social responsibility issues within Cineworld and show how the company responds them. The purpose of this report is to draw a strategic analysis of Cineworld and identify the strengths, weaknesses, opportunities, and threats of Cineworld. Product development is the final recommendation of this report to Cineworld cinemas Ltd.

strategic analysis, internal analysis, external analysis