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Virginia Linares Rodríguez, Antonio Lucas Marín, & Paloma Abejón Mendoza

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ABSTRACT

The emergence of new technologies has brought a big impact in all society aspects but the most important, undoubtedly, has been the change in communication, since it connects people from any part of the world with some subject in common. This has been demonstrated, for example, in the Theory of Six Degrees of Separation: The Science of a Connected Age by Duncan J. Watts, sociology expert. Here he tries to confirm that we live “in a small world”. The media is not a missing link in this technological chain, because it has known how to use all the resource that the network creates in order to spread its information. Today is not possible that a media doesn’t have a space in a social network like Facebook or Twitter, being the last one the match of all media, because 140 letters is more than enough for an informative or opinion headline so thousands of followers can be informed in situ.

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