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Article

Open Access

Improving China’s Environment: Increasing Adoption Rates of Energy Efficient Household Appliances

Author(s)

Yifei Weng, Walter Huber, Xinxin Wei, Ruizhen Zhang, Xiaoxuan Zhang

Full-Text PDF Download XML 810 Views

DOI:10.17265/1548-6591/2016.02.001

Affiliation(s)

North China Institute of Science and Technology, Beijing, China; Muskingum University, Ohio, USA

ABSTRACT

Consumer adoption of energy efficient household appliances in China is very low despite government efforts since 2005 to boost the purchase of these money and energy saving devices. This paper builds on a prior publication of the authors (2014) which concluded that a large part of the problem is a combination of poor marketing of the cost savings of these devices coupled with lower levels of purchases with credit versus cash. A survey that seeks to provide an answer to what specific changes need to be made in marketing and credit was administered to 462 consumers in four Chinese cities (Beijing, Lanzhou, Fangchenggang, and Jinchang) in the summer of 2015. The findings indicate better labeling and funneling funding away from rebates and toward low-interest loans would significantly increase the adoption rates of energy efficient appliances. Improving the adoption rates of energy efficient household appliances in China is good for manufacturers (who make money selling more expensive items), consumers (who benefit from a reduced cost of ownership), the Chinese government (which is currently engaged in a campaign to lower the amount of energy used), and the world (which benefits from a cleaner environment).

KEYWORDS

China’s environment, energy efficient appliances, improving adoption of energy efficient appliances in China, Chinese consumers, China Energy Label, impact of consumer labeling, Energy Star

Cite this paper

Journal of US-China Public Administration, February 2016, Vol. 13, No. 2, 71-81

References

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