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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Ebenezer Bennet, Murugesan Selvam, Gunasekaran Indhumathi, Ramachandran Rajesh Ramkumar, and Venkatraman Karpagam
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DOI:10.17265/1548-6583/2011.03.010
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ABSTRACT
Research in behavioral finance is comparatively less in India, when compared to other foreign countries. Globalization of financial markets has been increasing the retail investors’ community over the past two decades by providing a wide variety of market and investment options. However, it makes much more complex in their investment decisions process. This paper aims at identifying the factors influencing the retail investor’s attitude. This paper develops a modified questionnaire. The average value of the five top highly influential factors according to the sample retail investors’ were Investors’ tolerance for risk, strength of the Indian economy, media focus on the stock market, political stability and finally government policy towards business. Four factors were given lowest priority or which had low influence on the attitude of the retail investors investing in equity stocks. Stories of successful investors was considered to be the lowest influencing factors among the four, get rich quick philosophy, information available on internet, cost cutting by companies.
KEYWORDS
behavioral finance, investors’ attitude, influencing factors, globalization
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