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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Social Media Is the New Punk User Experience, Social Music and DIY Culture
Author(s)
Giovanni Prattichizzo
Full-Text PDF
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DOI:10.17265/2159-5836/2015.09.008
Affiliation(s)
Federation Italian Writers, Rome, Italy
ABSTRACT
In the digital convergence culture (Jenkins, 2006) and in the network society (Castells, 1996), the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture “DIY 2.0” offering an interesting chance for the emerging underground music.
KEYWORDS
social music, DIY culture, social media, neo-tribalism, consumer engagement
Cite this paper
References
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Van Dijk, J. (1999). The network society: An introduction to the social aspects of new media. Londra: Sage.
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Wellman, B. (2001). Physical place and cyber place: The rise of networked individualism. International Journal of Urban and Regional Research, 2, 227-52. doi:10.1111/1468-2427.00309
Barnes, J. A. (1954). Class and committees in a Norwegian Island parish. Human Relations, 7, 39-58. Retrieved from http://hum.sagepub.com/content/7/1/39.citation
Barney, D. D. (2004). The network society. Cambridge: Polity Press.
Beck, U., Giddens, A., & Lash, S. (1994). Reflexive modernization. Cambridge: Polity Press.
Bennato, D. (2011). Sociologia dei media digitali. Relazioni sociali e processi comunicativi del web partecipativo (Sociology of digital media. Social relations and communication processes of the participatory web). Roma-Bari: Laterza.
Berners-Lee, T. (1999). Weaving the web: The original design and ultimate destiny of the World Wide Web by its inventor. San Francisco: Harper.
Boccia Artieri, G. (2004). I media-Mondo. Forme e Linguaggi dell’esperienza contemporanea (The media-World. Forms and languages of contemporary experience). Roma: Meltemi.
Boccia Artieri, G. (2008). Share This! Le culture partecipative nei media. Una introduzione a Henry Jenkins (Share this! The participatory cultures in the media. An introduction to Henry Jenkins). In H. Jenkins, Fan Blogger e videogamers. L’emergere delle culture partecipative nell’era digitale (Fan Blogger and Videogamers. The emergence of participatory cultures in the digital age). Milano: Franco Angeli.
Bolter, J. D., & Grusin, R. (1999). Remediation. Understanding new media. Cambridge (MA): The MIT Press.
Bruns, A. (2008). Blogs, wikipedia, second life, and beyond: From production to produsage. New York: Peter Lang Publishing.
Castells, M. (1996). The rise of the network society. Oxford: Blackwell.
Castells, M. (2001). The Internet galaxy: Reflections on the Internet, business and society. Oxford: Oxford University Press.
Colombo, F. (2013). Il potere socievole. Storia e critica dei social media (The power sociable. History and criticism of social media). Milano: Bruno Mondadori.
De Certeau, M. (1980). L’invention du quotidien (The invention of everyday life). Paris : Uge.
Garnham, N. (1990). Capitalism and communication: Global culture and the economics of information. Beverly Hills/London: Sage.
Gauntlett, D. (2011). Making is connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0. Cambridge: Polity Press.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360-1380. Retrieved from http://www.immorlica.com/socNet/granstrengthweakties.pdf
Illich, I. (1973). Tools for conviviality. New York: Harper Row.
Istat. (2011). Citizens and ICT. Retrieved from http://www.istat.it/en/archive/48743
Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Maffesoli, M. (1996). The Time of the tribes: The decline of individualism in mass society. London: Sage.
Manovich, L. (2001). The language of new media. Cambridge (MA): The MIT Press
Manovich, L. (2008). Software takes command. Retrieved from http://www.softwarestudies.com/softboo
Mayfield, A. (2008). What is social media?. iCrossing, V1.4, updated 01.08.08; Retrieved from http://www.repromax.com/docs/113/854427515.pdf
Mauss, M. (1925). Essai sur le don, forme et raison de l’echange dans les societies archaïques (The Gift, shape and because of the exchange in archaic societies). L’Année sociologique, nouvelle série, I (1923-1924)(1), 7-29.
Merriam, A. (1977). Definitions of comparative musicology and ethnomusicology. An historical-theoretical perspective. Ethnomusicology, 21(2), 189-204.
Milgram, S. (1967). The small-world problem. Psychology Today, 1, 61-67. Retrieved from http://measure.igpp.ucla.edu/GK12-SEE-LA/Lesson_Files_09/
Rheingold, H. (1993). The virtual community: Homesteading on the electronic frontier. MA: Addison-Wesley, Reading.
Simmel, G. (1910). Soziologie der Geselligkeit (Sociology of conviviality). In J. C. B. Mohr, Tubingen, Vehhandlungen des Ersten Deutschen Soziologentages, 1-16.
Simon Kemp. (2014, January 9). Social, digital & mobile in Europa 2014. Retrieved from http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014/
Spencer, A. (2005). DIY: The rise of lo-fi culture. Londra: Marion Boyars Publishers, Ltd.
Thornton, S. (1995). Club cultures: Music, media and subcultural capital. Londra: Polity Press.
Van Dijk, J. (1999). The network society: An introduction to the social aspects of new media. Londra: Sage.
Varnelis, K. (Ed.). (2008). Networked publics (1st ed.). Cambridge, MA: The MIT Press.
Wellman, B. (2001). Physical place and cyber place: The rise of networked individualism. International Journal of Urban and Regional Research, 2, 227-52. doi:10.1111/1468-2427.00309