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Article
Author(s)
Thyago de Melo Duarte Borges, João Agra Neto, Luciano Queiroz de Araújo Júnior, Jamerson Viegas Queiroz, Fernanda Cristina Barbosa Queiroz, Faimara do Rocio Strauh, Nilton Cesar Lima, Christian Luiz da Silva
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DOI:10.17265/1537-1506/2014.05.005
Affiliation(s)
Thyago de Melo Duarte Borges, M.Sc. student in Production Engineering, Universidade Federal do Rio Grande do Norte (UFRN), Natal, Brazil; professor of Production Engineering Department, UFERSA.
João Agra Neto, M.Sc. student in Production Engineering, professor of Production Engineering Department, Universidade Federal do Rio Grande do Norte (UFRN), Natal, Brazil.
Luciano Queiroz de Araújo Júnior, M.Sc. student in Production engineering, professor of Production Engineering Department, Universidade Federal do Rio Grande do Norte (UFRN), Natal, Brazil.
Jamerson Viegas Queiroz, Ph.D., professor of Production Engineering Department, Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Brazil.
Fernanda Cristina Barbosa Pereira Queiroz, Ph.D., professor of Production Engineering Department, Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Brazil.
Nilton Cesar Lima, Ph.D., professor of Management Department, Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Brazil.
Faimara do Rocio Strauh, Doctor in Production Engenireering, professor of Production Engineering Department, Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Brazil.
Christian Luiz da Silva, Doctor in Production Engineering, professor of the Departament of Economy, Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba, Brazil.
ABSTRACT
In view of the growth of retail, as well as the performance of large multinational supermarket branch in the Brazilian market, the purpose of this article is an analysis of the strategies of Casino, Carrefour, Walmart and open in the country capital, analyzing their operational, financial indicators socio-environmental initiatives. In order to achieve the main objective of this work, the construction of a method that validates this search was necessary. The main strategies and indicators of the three groups in four areas: corporate strategy, operational areo, financial areo, social and environmental issue, were analyzed. Study of qualitative, descriptive and exploratory character is realised through the importance of these three companies worldwide. As conclusions, it has been the expansion strategies that geared toward developing countries, adherence to new store formats, specializing in electronic commerce, as well as the superiority of Walmart (net sales) and Casino (Profitability).
KEYWORDS
Strategy, Supermarkets, Wal-Mart, Carrefour, Casino
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